23 hours ago
All-Star point guard and Beyond Ambassador, @kyrieirving , is kicking off our new #GoBeyond campaign which spotlights the spirit and drive needed to reach the unattainable--- the same spirit that created Beyond Meat and propels our mission to perfectly build meat directly from plants.
“I wasn’t always the tallest or most gifted athlete, I had to work on it and in the process of working on my craft, it meant going beyond what everyone else was doing—breaking free of the mold to go beyond what was expected of me.”
His video chronicles his journey to greatness and the ingredients that got him to where he is today. In the pursuit of the remarkable, there is only one place to go… #GOBEYOND. Link in bio to learn more.